The Power of Outdoor Advertising

English: Broadway show billboards at the corne...

English: Broadway show billboards at the corner of 7th Avenue and West 47th Street in Times Square in New York City (Photo credit: Wikipedia)

Outdoor Billboard Advertising works for you 24 hours a day, 7 days a week and 365 days a year. It reaches out to millions of motorist across America selling service and products for thousands of products and businesses every day. Many of us rely on outdoor advertising to find services and places of business along America’s highways.The outdoor adverting business in America is over 100 years old and since it’s early beginning it has increased in advertising sales and revenue ever since. It has been the center of focus by marketers ever since they discovered its effectiveness with passing motorist on the highways and byways of America, As the years past the advertisers became more and more creative and motorist began to rely more on the roadside billboard to tell them where to go and what to buy.

I painted and built highway billboards from the early 60’s to the late 80’s across America I got to see first had how effective outdoor advertising is. One of the companies I work for became a national chain it name was Stuckey’s. I have seen on many different occasions when one of their exit billboards or a primary billboard go down from a storm, the inside store sales would drop several hundred dollars even thousands of dollars a day immediately.

If the billboards was not painted regularly and maintained sales would slowly drop to nothing. When the billboards were freshly painted sales would immediately pop up!

My company was treated like the US Calvary when we came in to saved the day.

Can you imagine if painted billboard would increase sales that much… How much would a bright digital billboard would have done?

Have no doubt billboards are a very powerful media. The Digital billboards are todays answer to advertisers everywhere. One digital can replace 6 to 8 conventional billboards on one location. An advertiser no longer has to settle for one static ad he can have many different ads all in the same day. McDonald’s can advertise every product on the menu if they wish. Ford can sell every model of car or truck on the lot. Digital billboards are not just for large companies they allow small businesses to advertise as well. Mom and Dad’s restaurant down the road can now afford outdoor advertising.

I once told a billboard buyer I wanted to be able to sell advertising to everyone in the neighborhood including the guy under the bridge” I pointed to guy holding an “I Will Work for Food” sign. Well I didn’t sell the guy under the bridge but I did sell the billboard to the guy I was talking to, he got the point.

Today 46 plus years after I began, I still own a company that consults, builds, sells and buys billboard across America. From the bright lights of Times Square in New York City to bright light of Hollywood in Los Angeles, California. I spend a lot of time consulting and telling others how to build their own “Digital Cash Flow Machines” that is the nicknamed I gave my own line of digitals billboards.

The point is billboards this is a very lucrative business and a win, win for everyone from the property owner to the billboard owner and the advertiser. You don’t have to be a large company to get in on a very lucrative business capable of producing a 100% return on investment in 1 to 3 years. To do that you do have know what you are doing. I would suggest you hire a professional billboard consultant first, you’re going to need more than a text book to make this one happen.

HOW TO BUILD A CASH FLOW MACHINE

Did you know “Digital Billboards” in a great location can produce 6 to 10 times the revenue of a standard static billboard in the same location? How is a ROI on investment of $48,000.00 to $80,000.00 per month on a $400,000.00 to $600,000.00 Investment? Can your bank do that? Stocks and Bonds? Do the math and then contact me, I want to find and build your “Digital Cash Machine”.
I confess 3 to 4 years ago I was one of those people that said digital will never work. You have to prove something to me first, I am from “The Old School” when it comes to outdoor advertising. I watched the technology get better and as it improved it caught the ad agencies and advertisers attention. The following three I watched the ads and images change too sharper and more crisp. The demand was getting incredible. They actually did make the big money! It was finally a Wall Street firm who convince me when they offered me a partnership and CEO in a national digital billboard network they were planning. That was January 2008 before the economy crashed.
Like any normal investors it is about the ROI… bottom line. These digital billboards really work like they said, they worked so well I coined the phrase and name for them as “Cash Machines” because that is what they are … The returns on investment are incredible.
A Few Words of Caution: You need more than just a digital billboard and a plot of dirt to make this work. First you need to employee the services of a reputable billboard consulting company with a track record, one that knows how to make all of this work. Today you need “Old School” plus “New School Technology.”
It is time to get back in the game; there is still at least one business out there I know that is making money, outdoor digital advertising. Outdoor advertising makes over 6.4 Billion Dollars a year in advertising revenue in the USA alone. Money markets, socks and bonds, real estate you are just treading water and in many cases you re losing ground, I am sorry to say they don’t cut it in todays economy.  You need to consider “Alternative Investing,” you need to consider adding outdoor advertising to your portfolio.
Do your math, check out my personal web site, then contact me and I will help you get started. I will even send you my “Free e-book” to answer many of the questions you need to help you get started. 

Get Back in the Game! Stop losing money and turn your money around.
For more information on how you can get back on the pathway to a higher return on investment e-mail me Tom Gunter at TopGunUSA@aol.com or check out my web site for Billboard Brokers of America at. http://www.billboardbroker.com 
Together we can make a difference.

Success And Happiness On “The Road Not Taken”

Steve Jobs at the WWDC 07

Steve Jobs at the WWDC 07 (Photo credit: Wikipedia)

Set your goals high as journey down the road your to success. Raise the bar when you reach a goal and raise it even higher when you reach the next. Never give up! Remember it is your right to be wrong, because if you do you will lose the ability to learn new things and move forward. One who does not make mistake probably is doing nothing anyway. You cannot be a success without making a few mistakes along the way. Learn from your mistakes and try not to repeat them.

What is success? Is it someone who spent their life working 60 to 80 hours a week, living in airports and   hotels, as they fight their way up the corporate ladder to VP of Candy Company? He would probably consider himself more successful than the guy who owned the local garage. You know the guy that spends his nights at home having dinner with his family, weekends and spare time playing with his kids and working on his hobbies, Could it be the local garage owner who goes home at night and eats his meals with the family and helps the kids with their homework could be more happier and healthier? Ultimately, it is up to each person to decide what success means to them, it is important that everyone be mindful of the decision they are making or planning to make.

Each one of us has to choose which road in life to take, with each different road come a different adventure, a different successful story and a different love story. Be careful which road you take make sure it is the right one for you.

Remember I said you have the right to be wrong? Yes you do, you are going to make a few mistakes along the way but the earlier in life you can figure out what your mistakes and weaknesses are the sooner you can move forward and be more successful and happy with every aspect of life. Take charge of your life if you want to be successful you have to be happy.  Without happiness wealth has very little or no meaning.

Don’t be afraid to change your mind, what is right for someone else may not be right for you.  We are all unique and different individuals; everyone must custom tailor their own life if they want to be happy and successful.

Myself, I took *”The Road Less Traveled” and like Robert Frost the poet said said “That has made all the difference”.   Good luck my friends in making the right choice this is where it gets tough.  Taking the road less traveled was a very hard decision for me with so many roads to choose from.  Many of those roads were quite inviting but many were dead ends leading to nowhere.  Once I made the right choice I never looked back except to measure my successes and failures. From there I set my sails and my goals to a new life with new horizons. For you the road most travel may be right for you, like I said we are all different. We see, we feel and we do things different so don’t be judgmental of the person who sees it differently than you.

A man who also took “The Road Not Taken” was one of the most successful business men in the business world; he was the late Steven Paul Jobs better known as “Steve” Jobs, co-founded of Apple IncorporatedSteve Jobs was a household name and American business legend in the world of success. He helped revolutionized the world as we know it today with his contributions as a designer, inventor and entrepreneur in the world of communications and computers technology.

I will leave you with the following thoughts you may wish to consider using on your own road to success, they were spoken by the late Steve Jobs. Steve had a set of principles he lived by which I would like to share with you.

1. Do what you love.

2. Put a dent in the universe.

3. Make connections.

4. Say no to 1,000 things.

5. Create insanely different experiences.

6. Master the message.

7. Sell dreams, not products.

I wish your luck on your journey as you travel down your road to success.

Thomas S. Gunter

6/09/2012

*The last line from a poem named “The Road Not Taken” written by Robert Frost.

Billboards of Mass Distructions

Video

Billboards That Fell Victim to Florida Hurricane Jeanne.
Jeanne was one of the most expensive and destructive hurricanes in Florida history.It sruck the Florida mailand of Florida September 26, 2004 after killing almost 3,000 people in the Carribean.

Hurricane Jeanne at landfall in Florida in the...

Hurricane Jeanne at landfall in Florida in the early morning hours of September 26 (Photo credit: Wikipedia)

Successful People Do This And So Can You!

Did you know that by applying a simple strategy you can become successful beyond your imagination?Success is not dedicated for a certain category of lucky talented people and hence anyone can become similar to those success gurus.
Success doesn’t depend on your environment, circumstances, level of education, financial situation,…etc.All successful people faced a lot of negative circumstances and failures before they achieve what they want. They were poor, with little or no education, and were brought up under tough circumstances.

But they all followed the same strategy, to change their circumstances and reach their dreams.
You must follow this simple strategy, if you want to achieve your goals and become successful.

Here is the ultimate success strategy:
Apply the Principles of Success… Simple, right?
Always remember: “The true power lies under the real simplicity”.
This powerful strategy guarantees your success because principles are the same and always work.
Success principles are the same no matter where you live or when you live.
Success principles always work because they are proven facts used by all successful people to achieve their goals.

Success leaves clues. And these clues are timeless success principles.
Principles will work for you as well but this depends on a single condition.
This condition is: “Principles always work if you work the principles”
You must apply these principles and put them in action.
Action makes all the difference.

Successful people believe in principles and so they persist until they see the results.
Apply success principles and they will always work. Since they worked with all who applied them, they will work with you too.
But remember you must work the principles yourself. Don’t wait for somebody else to apply the principles for you.You must apply the principles by yourself. Don’t wait for somebody to give you permission to become successful.

Analyze your situation and see how this principle can work for you. Do it yourself.
You must lead your life and never surrender. Keep practicing the principle until it works.

It takes time to master success principles. Like when you start driving your car, it took time to be a good driver.You need to practice until you get positive results. And here comes the benefit of having a mentor in your life. He can guide you through your journey and support you in every step. And, he can teach you these principles and how to master them.

Read success books and you will gain life time experience from the expert authors.
Attend success and personal development seminars and courses to get close to success mentors and learn from their experience. Success Principles always work if you work them. Keep practicing the principles until you master them.

You too can become successful with the same principles used by all successful people in the world.
Start living the life of your dreams. My friend you can make a difference. I believe in you.

What Millionaire Business People Have in Common

What Millionaire Business People Have in Common: FROM TOM GUNTER’S BILLBOARDS 101 -“THINK AND GROW RICH” Forbes magazine recently reported that there were 691 billionaires in the world….

Desire, Fuel for success: How to Keep it Alive and…

The Heart's Desire

The Heart’s Desire (Photo credit: Wikipedia)

What is it that makes one man go where others don’t dare tread? And that keeps him going even when the odds seem so insurmountable? When others around him expect the worst, and obstacle upon obstacle, cause him to wonder if perhaps, just perhaps, everybody might be right and he may be crazy?

That my friend is what is called DESIRE! Desire is one of the strongest emotions, and one of the greatest forces man has ever known. When harnessed properly it will give you everything you have ever wanted! Desire is the Fuel for success.
Just as a car or any other automobile needs fuel to keep going, a man’s desire is what drives him and will ultimately determine if he will hold that prize at the end of the race. The thing that determines why the one person does and the other doesn’t is not physical ability or the lack thereof, but desire and or the absence thereof.

It is said where there is a will there is a way, but what isn’t said is that the will doesn’t exist by itself and of itself. It is fuelled by desire. If you have lost your desire for whatever it is you want, you have lost the Race.

Desire doesn’t reason or justify. All it wants is satisfaction. It is not concerned with how you bring it about. Desire, like most things is not something you are born with. It is a force and power which can be induced through the senses such as sight, hearing and smell. Let me give you an example.

When you see a beautiful woman or man, it does something to you. It triggers a power or force that will either die a natural death, or will become a raging fire.

That depends on what you do with it from that point onwards. Now, I used the example of being attracted to either a man or a woman, but desire is not limited to that. You can desire a big house, a car or desire to travel the world. However this will not mean much, until you crystallize this desire into something tangible, something you can see, hear, smell or touch.

So, to induce desire for whatever it is you want, you have to introduce the object of your desire, to your senses. The more you see something, the stronger your desire for that thing will become.

Let’s take the example of a beautiful woman or man again. If he or she has made enough of an impression on you, you would want to see that person again, right? But if you leave it to chance you may or may not see him or her again. In the event you don’t, the feelings will likely die a natural death.

But let’s say, you see that person again and again, what do you think will happen? That’s right! The feelings you have will become stronger.

So what you need to do is to introduce the object of your desire to your senses, not once or twice but again and again and again.

If you can, physically touch and smell and experience the object of your desire. If you desire wealth, go to the places that are symbols of wealth and get the feeling of wealth.
This can be places like expensive restaurants or five-star hotels. If you can afford it, book a room or a suite, even if it’s just for one night.
If you don’t have a lot of cash just go there and book a table. Order a cup of coffee or something else which isn’t too expensive. I’m sure you get the picture. Do this over and over and you’ll find that your Desire gets stronger and stronger.

You can apply this to anything and you will find that your desire burns stronger than ever.

If you know someone who is wealthy, approach the person and offer to assist with anything, free of charge. Most people will appreciate this gesture. Some might even take you along to places they go and may even introduce you to their circle of friends.
Alternatively go to a Dealership that sells expensive cars and just sit in one of the cars in the show room. Experience the feeling of wealth. Touch the expensive leather and wood, smell it. You can do this as often as you like. The more you do it the higher your desire will be. Do all this in addition to your other efforts to accomplish your goal.

If you cannot physically go to the places I’ve mentioned, you can get these places and objects to come to you. Looking at pictures is another good way to increase your desire and it doesn’t cost you anything, other than a little effort.

You see, your subconscious mind doesn’t know the difference between a real and imagined experience. It will accept whatever is imprinted upon it, and will start attracting that condition in terms of the people and circumstances that you need to satisfy Your Desire!

There are thousands of magazines that have pictures of the object you desire. Here’s what I have done and what you can do too. Cut out some pictures that vividly depict the thing you want and paste it all over your room or office. Position some of the pictures in such a way that it is the first thing you see when you wake up or come into that room, and the last thing you see when you leave or fall asleep.

Here is a final thought. Desire alone will not accomplish your goals for you, it is just the Fuel. Imagine a car with fuel but no engine. Or a car that has fuel and an engine but no wheels. It won’t go anywhere. The same goes for someone who only has desire.

This by the way describes about 90% of all the people in the world, who only desire things but are not prepared to do what it takes to get what they want.