The Power of Outdoor Advertising

English: Broadway show billboards at the corne...

English: Broadway show billboards at the corner of 7th Avenue and West 47th Street in Times Square in New York City (Photo credit: Wikipedia)

Outdoor Billboard Advertising works for you 24 hours a day, 7 days a week and 365 days a year. It reaches out to millions of motorist across America selling service and products for thousands of products and businesses every day. Many of us rely on outdoor advertising to find services and places of business along America’s highways.The outdoor adverting business in America is over 100 years old and since it’s early beginning it has increased in advertising sales and revenue ever since. It has been the center of focus by marketers ever since they discovered its effectiveness with passing motorist on the highways and byways of America, As the years past the advertisers became more and more creative and motorist began to rely more on the roadside billboard to tell them where to go and what to buy.

I painted and built highway billboards from the early 60’s to the late 80’s across America I got to see first had how effective outdoor advertising is. One of the companies I work for became a national chain it name was Stuckey’s. I have seen on many different occasions when one of their exit billboards or a primary billboard go down from a storm, the inside store sales would drop several hundred dollars even thousands of dollars a day immediately.

If the billboards was not painted regularly and maintained sales would slowly drop to nothing. When the billboards were freshly painted sales would immediately pop up!

My company was treated like the US Calvary when we came in to saved the day.

Can you imagine if painted billboard would increase sales that much… How much would a bright digital billboard would have done?

Have no doubt billboards are a very powerful media. The Digital billboards are todays answer to advertisers everywhere. One digital can replace 6 to 8 conventional billboards on one location. An advertiser no longer has to settle for one static ad he can have many different ads all in the same day. McDonald’s can advertise every product on the menu if they wish. Ford can sell every model of car or truck on the lot. Digital billboards are not just for large companies they allow small businesses to advertise as well. Mom and Dad’s restaurant down the road can now afford outdoor advertising.

I once told a billboard buyer I wanted to be able to sell advertising to everyone in the neighborhood including the guy under the bridge” I pointed to guy holding an “I Will Work for Food” sign. Well I didn’t sell the guy under the bridge but I did sell the billboard to the guy I was talking to, he got the point.

Today 46 plus years after I began, I still own a company that consults, builds, sells and buys billboard across America. From the bright lights of Times Square in New York City to bright light of Hollywood in Los Angeles, California. I spend a lot of time consulting and telling others how to build their own “Digital Cash Flow Machines” that is the nicknamed I gave my own line of digitals billboards.

The point is billboards this is a very lucrative business and a win, win for everyone from the property owner to the billboard owner and the advertiser. You don’t have to be a large company to get in on a very lucrative business capable of producing a 100% return on investment in 1 to 3 years. To do that you do have know what you are doing. I would suggest you hire a professional billboard consultant first, you’re going to need more than a text book to make this one happen.

BILLBOARD CASH FLOW MACHINES

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It is time to get back in the game, there is still at least one business out there that is still making money and that is outdoor billboard advertising. Outdoor advertising is an annual  multibillion billion dollar business. Money markets, stocks and bonds, real estate you are just treading water and in many cases you are losing ground against inflation. I am sorry to say they don’t cut it in today’s economy.  You need to consider adding an alternative investment to your portfolio consider outdoor billboards it can improve your ROI (return on investment) dollars.

Did you know “Digital Billboards” in a great location can produce 6 to 10 times the revenue of a standard static billboard in the same location? Have you ever had a ROI on an investment on a $400,000.00 to $600,000.00 Investment produced $48,000.00 to $80,000.00 per month? Can your bank do that? Stocks and Bonds? Do the math and then contact me, I want to find and build you a  “Digital Cash Flow Machine”.


“A few years ago I was one of those people who said digital would never work. You have to prove something to me first, I am from “Old School when it comes to Outdoor Advertising”. Over the past few years I have watched outdoor digital technology improve each year, as it improved it caught the ad agencies and advertisers. I watched the images change to sharper and more colorful images. It was finally a Wall Street firm who convince me this was the future of outdoor advertising when they offered me a partnership in a national digital billboard network. The demands today for digital billboard advertising space is incredible, they actually do make great returns on investments! The secrete is placing your digital billboard in the right location and that is when you need to direction of an experienced Billboard Consultant.” 

 


Like any normal investment this it is about bottom line, return on investment. These digital billboards really work like they said, they worked so well I coined the phrase and name for them “Cash Flow Machines” because that is what they are.  The returns on investment are incredible and vary from location to location. My company can help you find the right billboard location,  this is one of the many services my company offers. We can can help you find and develop the billboard location that is right for you. We are a turnkey billboard development company and we are there every step of the way from the beginning stages of development to the finish product. We will also show you how to set up and jump start your new outdoor billboard advertising business.

Check out my website then contact me if you have questions on how to get started.
For more information e-mail me Tom Gunter at TopGunUSA@aol.com and check out my web site for Billboard Brokers of America at. http://www.billboardbroker.com

 

Billboard Installation in Orlando. Florida

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Times Square Billboard Installation

LED Billboard Installation

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Have you ever thought about leasing a billboard space on your property? It’s a great way to generate additional cash income”

Ocala, Florida, May 11, 2012

Thomas Gunter a 46 year veteran of the outdoor adverting and today owner of Billboard Brokers of America,LLC.  announces a great way to increase the revenue stream on your real estate. Property owners may want to consider leasing billboard locations to billboard companies for the placement of highway billboards. It can be very lucrative. Here are a few tips you should know to help you get started.

When renting a billboard space on your property to a billboard company, you have several different options ranging from lump sum cash payments, to monthly payments, or combinations of both. The sign’s footprint requires an approximate 5’ x 5’ space with standard monopole steel structures so the impact to your property is very minimal and the return could be great.

The property owner normally has the option to restrict advertising displays from adult entertainment ads, alcohol or tobacco ads, or any ads that would compete with a business at the sign site location. In addition, the billboard company normally pays all Tangible Property taxes and permits associated with the sign structure.

5 things you should know about your property before you call the billboard company.

1) Visibility. Do you have a possible billboard location on your property? First you need good visibility from the highway or street where the advertising will be visible from.  A normal highway billboard location has a 4 to 5 second read from the highway for viewers. 3 to 4 second billboard reads can be used but 5 are better.  City billboard locations are more complex. You may have street viewers and slower traffic that has to be taken into consideration. Times Square is a great example with over 1,000,000 viewers a day.  Most are pedestrians.

2) Traffic Count. Does your billboard property have a good traffic count? That is going to be very important in evaluating what your future billboard location’s value is and determining its true value.   This is a very important part of the billboard evaluation equation.

3) Property Zoning.  Know what your possible billboard location’s property is zoned is before you get started. You are going to need this before you consult the billboard company along with its physical address and legal description.

4) Billboard Government Regulations. Know what your local and state laws are governing billboards for your property’s location. Call the local building and planning office, they can help.  Ask for the person in charge of the outdoor advertising planning. If your highway is a State or Federally funded Highway such as an Interstate check with your state Department of Transportation’s outdoor advertising division.

5) Billboard Separation.  Each city, county and state has their own set of laws governing the distance between each off-site billboard location. Off site billboards are billboards that advertise business in a location other than the location where the property where the proposed billboard is to be located.

Web resources:

About:  Billboard Brokers of America, LLC

http://www.billboardbroker.com

About Billboard Investing and Property Development

http://www.billboards101.com

Billboard construction:                                                  Video

http://www.youtube.com/watch?v=gAOituSTvY0