About topgunusa

Entrepreneur and businessman.

The Power of Outdoor Advertising

English: Broadway show billboards at the corne...

English: Broadway show billboards at the corner of 7th Avenue and West 47th Street in Times Square in New York City (Photo credit: Wikipedia)

Outdoor Billboard Advertising works for you 24 hours a day, 7 days a week and 365 days a year. It reaches out to millions of motorist across America selling service and products for thousands of products and businesses every day. Many of us rely on outdoor advertising to find services and places of business along America’s highways.The outdoor adverting business in America is over 100 years old and since it’s early beginning it has increased in advertising sales and revenue ever since. It has been the center of focus by marketers ever since they discovered its effectiveness with passing motorist on the highways and byways of America, As the years past the advertisers became more and more creative and motorist began to rely more on the roadside billboard to tell them where to go and what to buy.

I painted and built highway billboards from the early 60’s to the late 80’s across America I got to see first had how effective outdoor advertising is. One of the companies I work for became a national chain it name was Stuckey’s. I have seen on many different occasions when one of their exit billboards or a primary billboard go down from a storm, the inside store sales would drop several hundred dollars even thousands of dollars a day immediately.

If the billboards was not painted regularly and maintained sales would slowly drop to nothing. When the billboards were freshly painted sales would immediately pop up!

My company was treated like the US Calvary when we came in to saved the day.

Can you imagine if painted billboard would increase sales that much… How much would a bright digital billboard would have done?

Have no doubt billboards are a very powerful media. The Digital billboards are todays answer to advertisers everywhere. One digital can replace 6 to 8 conventional billboards on one location. An advertiser no longer has to settle for one static ad he can have many different ads all in the same day. McDonald’s can advertise every product on the menu if they wish. Ford can sell every model of car or truck on the lot. Digital billboards are not just for large companies they allow small businesses to advertise as well. Mom and Dad’s restaurant down the road can now afford outdoor advertising.

I once told a billboard buyer I wanted to be able to sell advertising to everyone in the neighborhood including the guy under the bridge” I pointed to guy holding an “I Will Work for Food” sign. Well I didn’t sell the guy under the bridge but I did sell the billboard to the guy I was talking to, he got the point.

Today 46 plus years after I began, I still own a company that consults, builds, sells and buys billboard across America. From the bright lights of Times Square in New York City to bright light of Hollywood in Los Angeles, California. I spend a lot of time consulting and telling others how to build their own “Digital Cash Flow Machines” that is the nicknamed I gave my own line of digitals billboards.

The point is billboards this is a very lucrative business and a win, win for everyone from the property owner to the billboard owner and the advertiser. You don’t have to be a large company to get in on a very lucrative business capable of producing a 100% return on investment in 1 to 3 years. To do that you do have know what you are doing. I would suggest you hire a professional billboard consultant first, you’re going to need more than a text book to make this one happen.

BILLBOARDS AND THE FUTURE

One digital billboard can do the work of 6 to 8 conventional static billboards. In my opinion they look much more attractive that the static billboard. The cities are trading off the tradition static billboards at a ratio of 4 to 6 static billboards for one digital, that sounds like a win, win for everyone, right?. Not really unless you are a large billboard company that would like to trade off your income billboards.

Some of the politicians and garden clubs would take them all down if and plant flowers or a trees. Can you imagine Times Square without its electronic billboards? How about the flashing billboards in Las Vegas? Would you take the famous “Hollywood” landmark billboard down and plant a few bush or trees instead? What if you took all the billboards down? Stripped every American city naked of all the billboards and cleared them from the highways? Would that not be a desecration of the face of America? You bet it would and it is not going to happen.

I think you will be seeing less static and more digital billboards across America in the future as laws regulating and governing billboards get tighter. The trade-off of 4 to 6 static billboards for one digital is a great deal for the cities but not for all billboard companies. For instance a small mom and dad billboard shop in LA or Dallas may not have 4 to 6 billboards to trade-off for one digital billboard, where a large billboard company such as Clear Channel Outdoor which has many. How do you make this fair to the mom and dad operators? Their rights are also important; these kinds of laws knock them out of the race leaving a monopolized market by the large companies. The small guy loses once again.

It would be great to see the clutter cleaned up and quality control move in as long as it is not at the expense of the little people who make up the majority. If the mom and dad operator’s rights are to survive is important to take them into consideration when writing new laws by both state and local governments.

BILLBOARD CASH FLOW MACHINES

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It is time to get back in the game, there is still at least one business out there that is still making money and that is outdoor billboard advertising. Outdoor advertising is an annual  multibillion billion dollar business. Money markets, stocks and bonds, real estate you are just treading water and in many cases you are losing ground against inflation. I am sorry to say they don’t cut it in today’s economy.  You need to consider adding an alternative investment to your portfolio consider outdoor billboards it can improve your ROI (return on investment) dollars.

Did you know “Digital Billboards” in a great location can produce 6 to 10 times the revenue of a standard static billboard in the same location? Have you ever had a ROI on an investment on a $400,000.00 to $600,000.00 Investment produced $48,000.00 to $80,000.00 per month? Can your bank do that? Stocks and Bonds? Do the math and then contact me, I want to find and build you a  “Digital Cash Flow Machine”.


“A few years ago I was one of those people who said digital would never work. You have to prove something to me first, I am from “Old School when it comes to Outdoor Advertising”. Over the past few years I have watched outdoor digital technology improve each year, as it improved it caught the ad agencies and advertisers. I watched the images change to sharper and more colorful images. It was finally a Wall Street firm who convince me this was the future of outdoor advertising when they offered me a partnership in a national digital billboard network. The demands today for digital billboard advertising space is incredible, they actually do make great returns on investments! The secrete is placing your digital billboard in the right location and that is when you need to direction of an experienced Billboard Consultant.” 

 


Like any normal investment this it is about bottom line, return on investment. These digital billboards really work like they said, they worked so well I coined the phrase and name for them “Cash Flow Machines” because that is what they are.  The returns on investment are incredible and vary from location to location. My company can help you find the right billboard location,  this is one of the many services my company offers. We can can help you find and develop the billboard location that is right for you. We are a turnkey billboard development company and we are there every step of the way from the beginning stages of development to the finish product. We will also show you how to set up and jump start your new outdoor billboard advertising business.

Check out my website then contact me if you have questions on how to get started.
For more information e-mail me Tom Gunter at TopGunUSA@aol.com and check out my web site for Billboard Brokers of America at. http://www.billboardbroker.com

 

Is Self-Improvement Different For Women Than Men?

This article is the starting point for self-Improvement. Is Self-Improvement different because of your sex?  Self-improve has become mainstream conversation in recent years, it seems to be showing up in articles almost everywhere. Almost everyone should work on their self-confidence, happiness, career, finances, relationships, home and health. Wherever you may be, whatever your situation, you should work on self-improvement.

Get ready to change your life! Set up a program and start working on it.  You can reach your full potential and create the success you deserve. There is no quick fix; the road to change is not an easy one. For this to work you must commit to and dedicated yourself to bring new changes of improvement into your life.  I suggest you take it one step at a time, the greater the commitment the longer the journey.

Ask yourself is self-improvement any different for women than for men?  My answer is yes and no.  However both male and females differ physically and the fact is that a woman does have circumstances that are different from those of the man, when it comes to self-improvements they are basically the same.

Have you ever though that some men and women are born leaders?  The answer to that is no, being positive and staying positive is a choice for both men and women. One must stay positive if we are to improve ourselves. Building self-esteem and drawing lines for self-improvement is a choice, not a rule. Leaders and positive thinkers are not born they are made out of the desire for self-improve. If you want to be a leader you have to develop a burning desire for self-improvement and stay with it.

Your changes must come from inside. Your work won’t improve unless you improve regardless what your sex may be. Your relationships won’t improve unless you improve. Society won’t change unless the people in it change, meaning you. You are the only person you can change. While self-improvement is not contagious, a change in you can influence a change in others.

Now it is time for you to start putting the puzzle together for self-improvement?  First be positive. Second be contented and most of all stay happy. Don’t forget to be appreciative.  Never overlook the opportunity to compliment someone. 

A positive way of life will help you build a higher self-esteem, let this be your starting point for self-improvement. Turn loose your resistance, don’t procrastinate.  Find your internal motivation then move forward toward with your self-improvement. Discover your inner self and explore your own personal powers.

Starting Your Own Internet Business? Are You Ready?

What happens when you find out how to set up your own successful Internet business and develop your own Internet marketing plan?

I am going to help you answer that question but first let me qualify myself.

My name is Thomas Gunter, advertising executive and owner of Billboard Brokers of America, LLC.

I have my own Internet marketing plan and website, I am easy to find on the Internet you can look me up on Google by simply placing the words Billboard Broker in the search window.Withthat said let’s move on.

No I am not an Internet Guru I and I am not trying to sell you anything. I am a business man that found a better way to make money which I would like to share with you. A way you can also reach out to thousand of people around the world from your website. If I can do this, so can you.

Get ready to increase your new found Internet revenues to a place where there are no limits! The Internet! Cyber space! Here you can go as far as your intelligence and imagination can possibly take you. There are no speed limits so you can take your time or go just as fast as you would like to. It is a great place to build a new business.

The goal of this information is to help you get started building your very own Internet business by having the right mindset.  Once you have all this in place by all means it time for you to get started!

Setting up an Internet website can be quite lucrative and exciting once you know how it is done.

Listed below are a few of my step by step details to help you get started.

Step 1 – Do your research.  Read all the information you can find and seek the information that suits you and your marketing plan best. Study web sites that are successful,their designs continent and marketing techniques. Find techniques and foot prints that will help you to plan and design your own. Set your goals high and become your own  success story.

Step 2 – Educate yourself. To develop a productive web business necessitates the proper knowledge, this is what separates the winners from the losers in all business.  Be sure you learn from someone who has already been successful on the web, listen to what they have to say and then and then decide for yourself what is right for you.

Step 3 – Once you have a money-making system invest in your new-found business and yourself

To create your online enterprise you need to set up a robust money-making process that will be making you a great cash income.  Once you have that technique down you should think about outsourcing techniques of repetitive tasks and focus on increasing the speed of that method so you can grow.

Step 4 – Develop a master approach for yourself to definitely what you are going to do and stay with it. Being self-employed requires a lot of self-discipline. This is where the mindset part comes in.

Your Internet business will most likely not succeed if you fail to process your goals along with a plan to execute it.  In making your new web business lucrative you will have to develop a master plan and provide ample focus and attention to it until it works. Perseverance is one of the main keys to success in any business.

To setup your worldwide web business you’ll want to set up essential methods that you will have to adhere to in order to succeed. Most likely that is going to require long hours and a lot of dedication especially in the beginning.

If you are planning to start a home based internet business you will need to utilize the enormous power of leveraging to develop your own web business.  It is very important you save yourself from on-line misconceptions.

Obtaining the desire needed to start-up a home Internet business and having the opportunity to actually do this is two different situations.  There are some concerns you should think about before leaving your present job and starting an online business.

Be true to yourself before you begin. Ask yourself a few questions before you make a decision.  One of the first questions to ask yourself, are you ready to start a home web business?  Self-confidence will play a large part in the success of your new business.  You will need to believe that your home based business will be successful.

What do others think about your self-employment decision?  Sometimes one can be over-confident about their ability.  Are you ready for self-employment?  You need to be very honest with yourself about this.  Consider how you work at your current job?  Are you one to finish your task at hand regardless of the situation?  Do you work just as well at work when your supervisors are not around? Are you willing to work longer hours to achieve you new goals? Are you good at goal setting?

These are some of the many questions you need to ask yourself.  Have you ever considered instructional classes or workshops about starting up and managing your own business?  For individuals who have not run their own business before they may want to consider doing this before they start.  You’ll learn about the good, the bad and the ugly part of having your very own small business. It is not for everyone.

Are you ready for the real test?  If so it is time to get started. You should make sure that you have some type of back up income to help keep you afloat while you seek out your new venture.

Be ready for long hours that often generate no immediate income?  Working long hours is normal when you are working for yourself.  Sometimes you work these long hours with very little or no pay especially in the beginning.

In closing I cannot express how important it is to do your research and educate yourself before you begin.  Make sure this is something you will enjoy.  If you can start out part-time, do it  before you give up your day job. Don’t quit your day job until you are sure you are ready.  And remember to always have a backup plan.

Good luck on your new venture!

Thomas Gunter

For more information: e-mail topgunusa@aol.com

or visit my site at www.billboardbroker.com