via Michael Angelo
Outdoor billboard advertising works for you and its advertisers 24 hours a day, 7 days a week reaching out to millions of traveling shoppers and consumers daily, selling products and services of every kind. For those of us who travel the highways and bi-ways of America we have become to rely on outdoor advertising to give us information and direction in our daily lives.
Today Outdoor billboards is a part of our American culture and history defining who we are, where we are and where we should be going on the planet. Billboards are not only in America they are in most every major city and country around the world.
Billboards are generally placed along highways and busy streets, guaranteeing their advertisers that people will see their advertisement. Unlike magazines and newspapers that will soon find their way to the trash or radio or TV commercials that vanish almost instantly. People will notice billboards whether they like the ad or not. Unlike a Television or radio you can’t change the channel and if you miss the ad today it will still be there the next time you pass by. Another added benefit to the advertisers is many people travel the same route frequently on their daily commute to work and shopping, this means that they will see your billboard ad regularly, which makes the ad more likely to stick in their minds later when they are shopping.
Magazine, newspapers, radio and Television all have their place in the scheme of the advertising world. A full rounded advertising campaign would not be complete without outdoor advertising who rules the highways, streets and avenues of America, reaching out to millions of travelers across America every day.
Recently the outdoor advertising industry has evolved in to the new world of digital outdoor advertising. The Outdoor Advertising Association of America estimates that “revenues generated from one digital billboards are three to five times greater for their than those of traditional billboards”. This trend has attracted a new line of private investors who are cashing in on the higher returns of their investment dollar. The outdoor billboard investor today is no longer a business limited to a few corporate giants but a business that many can all afford to get into. Today privately owned digital billboards is quickly becoming one of today’s highest returns on investment capital. To find out more about billboard investing and higher ROI’s do a Google search for billboard brokers.
Over the years, Outdoor Advertising has evolved into a dynamic medium with strong marketing value presence a seemingly unlimited potential. Outdoor Tri-Face Billboards, Digital Billboards today have state of the art engineering with the future of outdoor advertising in mind.
The outdoor advertising industry continues to grow and be successful as advertising dollars in the outdoor advertising media has increased over the years. Today outdoor advertising has the
ability to become more creative and innovative through design, the reproduction of artwork, delivering multi messages through the use of digital technology. The increasing focus on keeping the advertising message in front of the American public has continued to contributed to the increased acceptance of the outdoor media over the past century. Yes, outdoor advertising has been around for over 100 years and still continuing to evolve and grow as it keeps reinventing itself.
In summing it up outdoor adverting In comparison to other media, outdoor advertising delivers a stronger punch and lower cost per thousand hits than any other available media, including radio, Television, and print. Today’s digital billboards deliver the message in high vise dynamic colors and content offering several million variations of brilliant colors. The future of digital billboard sales and outdoor billboard sales will continue to increase with supply and demand for many years into the future.
By Thomas Gunter – August 8, 2014
It is time to get back in the game, there is still at least one business out there that is still making money and that is outdoor billboard advertising. Outdoor advertising is an annual multibillion billion dollar business. Money markets, stocks and bonds, real estate you are just treading water and in many cases you are losing ground against inflation. I am sorry to say they don’t cut it in today’s economy. You need to consider adding an alternative investment to your portfolio consider outdoor billboards it can improve your ROI (return on investment) dollars.
Did you know “Digital Billboards” in a great location can produce 6 to 10 times the revenue of a standard static billboard in the same location? Have you ever had a ROI on an investment on a $400,000.00 to $600,000.00 Investment produced $48,000.00 to $80,000.00 per month? Can your bank do that? Stocks and Bonds? Do the…
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FIND THE REAL HIDDEN TREASURE ON YOUR PROPERTY!
“Have you ever thought about leasing a billboard space on your property? It’s a great way to generate new cash flow income
Today I want to tell you about a great way to generate an extra cash flow stream on your real estate property. If you are a property owner and have property along major highways, Interstate or busy street in the city, you may want to consider leasing a space on your property for a billboard. It could be a more lucrative decision than you may think. I want to share with you a few tips about how you can get started. No it is not complicated or thousands of property owners across America and around the world would not do it.
Let’s get started. Leasing a location on your property for a billboard and how you get paid. When renting a billboard space on your property to a billboard company, you have several different options ranging from a lump sum annual cash payments, to monthly payments, or combinations of both.
The sign’s footprint requires an approximate 5’ x 5’ space for a standard monopole steel structures so the impact to your property is very minimal and the return could be great. Not to get your hopes up but some property owners make more off of their billboard leases than of the offices or building spaces they rent. That is quite common in cities in high profile addresses. In rural areas it is generally more lucrative than to crop you plant in that 5′ X 5′ area.
You the property owner normally has the option to restrict advertising displays from adult entertainment ads, alcohol or tobacco ads, or any ads that would compete with a business at the billboard site location. In addition, the billboard company normally pays all Tangible Property taxes and permits associated with the sign structure.
5 things you should know about your property before you call the billboard company
1) Visibility. Do you have a possible billboard location on your property? First you need good visibility from the highway or street where the advertising will be visible from. A normal highway billboard location has a 4 to 5 second read from the highway for viewers. 3 to 4 second billboard reads, 5 and more are better. City billboard locations are more complex. You may have street viewers and slower traffic that should be taken into consideration as well as traffic. Times Square is a great example with over 1,000,000 viewers a day. Most are pedestrians.
2) Traffic Count. Does your billboard property have a good traffic count? That is going to be very important in evaluating what your future billboard locations value is. This is a very important part of the billboard evaluation equation.
3) Property Zoning. Know what your property is zoned before you get started. You are going to need this before you consult the billboard company, you also need the physical address and legal description of the property.
4) Billboard Government Regulations. Know what your local and state laws are governing billboards for your property’s location. Call the local city or county building and planning office, they can help. Ask for the person in charge of the outdoor advertising in the planning department. If your highway is a State or Federally funded Highway such as an Interstate check with your state Department of Transportation’s outdoor advertising division.
5) Billboard Separation. Each city, county and state has their own set of laws governing the distance between each off-site billboard location. Offsite billboards are billboards that advertise a business in a location other than a business located on your property. A billboard on your property is consider an on-site advertising billboard.
Once you have educated yourself on your property you are in a better position to negotiate with the billboard companies. Yes, it is a little work getting all of this together but it will bring you a cash flow for many years to come. I have seen it pay for many things from property taxes, college for the kids, vacations, new cars and even houses. Good luck and enjoy your new found cash flow stream.
By Thomas Gunter
About The Author: International Billboard Entrepreneur and developer since 1963. For more information about the author visit our website and “Meet The Company” below:
Meet The Company: http://www.billboardbroker.com/MeetTheCompany.html
Outdoor Billboard Sales and Developing: http://www.billboardbroker.com
Billboard Investing and Property Development: http://www.billboards101.com
Billboard Development and Investing Video’s: http://goo.gl/eQSlGF
Billboard Broker of America, LLC All Copyrights © reserved 5/12/2012
I seen the angel in the marble I carved the marble and set her free…. Michael Angelo
If a stranger approached you and gained eye contact with you and then treated you to a broad smile you will have a fairly good idea that they are being friendly and certainly mean you no harm.
When someone treats you to a smile, even a stranger, you usually smile back. For that moment you enjoy a flash of positive communication without saying a word. As you walk through a crowed area such as a main street you can do this hundreds times in a very short period of time.
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