BILLBOARDS AND THE FUTURE

One digital billboard can do the work of 6 to 8 conventional static billboards. In my opinion they look much more attractive that the static billboard. The cities are trading off the tradition static billboards at a ratio of 4 to 6 static billboards for one digital, that sounds like a win, win for everyone, right?. Not really unless you are a large billboard company that would like to trade off your income billboards.

Some of the politicians and garden clubs would take them all down if and plant flowers or a trees. Can you imagine Times Square without its electronic billboards? How about the flashing billboards in Las Vegas? Would you take the famous “Hollywood” landmark billboard down and plant a few bush or trees instead? What if you took all the billboards down? Stripped every American city naked of all the billboards and cleared them from the highways? Would that not be a desecration of the face of America? You bet it would and it is not going to happen.

I think you will be seeing less static and more digital billboards across America in the future as laws regulating and governing billboards get tighter. The trade-off of 4 to 6 static billboards for one digital is a great deal for the cities but not for all billboard companies. For instance a small mom and dad billboard shop in LA or Dallas may not have 4 to 6 billboards to trade-off for one digital billboard, where a large billboard company such as Clear Channel Outdoor which has many. How do you make this fair to the mom and dad operators? Their rights are also important; these kinds of laws knock them out of the race leaving a monopolized market by the large companies. The small guy loses once again.

It would be great to see the clutter cleaned up and quality control move in as long as it is not at the expense of the little people who make up the majority. If the mom and dad operator’s rights are to survive is important to take them into consideration when writing new laws by both state and local governments.

BILLBOARD CASH FLOW MACHINES

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It is time to get back in the game, there is still at least one business out there that is still making money and that is outdoor billboard advertising. Outdoor advertising is an annual  multibillion billion dollar business. Money markets, stocks and bonds, real estate you are just treading water and in many cases you are losing ground against inflation. I am sorry to say they don’t cut it in today’s economy.  You need to consider adding an alternative investment to your portfolio consider outdoor billboards it can improve your ROI (return on investment) dollars.

Did you know “Digital Billboards” in a great location can produce 6 to 10 times the revenue of a standard static billboard in the same location? Have you ever had a ROI on an investment on a $400,000.00 to $600,000.00 Investment produced $48,000.00 to $80,000.00 per month? Can your bank do that? Stocks and Bonds? Do the math and then contact me, I want to find and build you a  “Digital Cash Flow Machine”.


“A few years ago I was one of those people who said digital would never work. You have to prove something to me first, I am from “Old School when it comes to Outdoor Advertising”. Over the past few years I have watched outdoor digital technology improve each year, as it improved it caught the ad agencies and advertisers. I watched the images change to sharper and more colorful images. It was finally a Wall Street firm who convince me this was the future of outdoor advertising when they offered me a partnership in a national digital billboard network. The demands today for digital billboard advertising space is incredible, they actually do make great returns on investments! The secrete is placing your digital billboard in the right location and that is when you need to direction of an experienced Billboard Consultant.” 

 


Like any normal investment this it is about bottom line, return on investment. These digital billboards really work like they said, they worked so well I coined the phrase and name for them “Cash Flow Machines” because that is what they are.  The returns on investment are incredible and vary from location to location. My company can help you find the right billboard location,  this is one of the many services my company offers. We can can help you find and develop the billboard location that is right for you. We are a turnkey billboard development company and we are there every step of the way from the beginning stages of development to the finish product. We will also show you how to set up and jump start your new outdoor billboard advertising business.

Check out my website then contact me if you have questions on how to get started.
For more information e-mail me Tom Gunter at TopGunUSA@aol.com and check out my web site for Billboard Brokers of America at. http://www.billboardbroker.com