If you have a web site by now you have already heard of Google’s latest Penguin release, if you are a SEO you was most likely already prepared for it.
In reality Google did not take anything from anyone they just did a little house cleaning.
My name is Thomas Gunter, I own a company named Billboard Brokers of America and my web site was one of those that got hit and I got my butt kicked by the little Penguin guy. I was penalized for 30 days, lost a lot of my hits and could not be found on the Google search engine. I was not aware that some of the things I was doing was not consider Internet etiquette.
I am certainly not an SEO by all means. I did not want anyone else including a SEO to build my web site so I built it myself. I built it my way. I basically had many of the keywords my largest competitors still have posted on their front page. It looked so cheap to me I made my keywords the same color as my background. Well, if you don’t know already that is considered masking and that my friends will get you penalized.
Google’s Penguin update penalizes websites that are over optimized and have to may keywords,they considered that spamming. I did some serious research to find out what Google considers a good web site.
I found out they are looking for unique content material and back links to websites that are very similar to the ones the web site is linked to and spam free. This is one of the most recent moves by Google to make sure they are actually ranking websites that are the most important to the Internet. Penguin was created to target web sites that do not meet up to Google’s current standards and published in their latest rules and guidelines.
Penguin’s update is really an aggressive SEO beast to deal with.Google’s latest action is to encourage better developed of websites without spam. Two examples are keyword packing and keyword masking. Google’s Penguin upgrade penalizes keyword stuffing greater now than in the past. Hopefully you have been spared and had enough time to remove anything that would be considered keyword stuffing and masking.
As for me I cleaned my web site up and filled it with new content. I have three keywords that has me back on Google’s front page. Traffic is coming back up, I hope to be back to normal within the next month or so.
In summing it all up the Penguin update didn’t really change anything that Google had not already deemed unacceptable. If you are really interested in building and maintaining your own web site check out what theses search engines are all looking for first.