Google’s Attack Of The Penguin

If the title sounds like something out of a cheap late night horror flick, I can honestly say it has been a nightmare story for me and many other web site owners recently hit by Google’s Penguin.

If you have a web site by now you have already heard of Google’s latest Penguin release, if you are a SEO you was most likely already prepared for it.

In reality Google did not take anything from anyone they just did a little house cleaning.

My name is Thomas Gunter, I own a company named Billboard Brokers of America and my web site was one of those that got hit and I got my butt kicked by the little Penguin guy. I was penalized for 30 days, lost a lot of my hits and could not be found on the Google search engine. I was not aware that some of the things I was doing was not consider Internet etiquette.

I am certainly not an SEO by all means. I did not want anyone else including a SEO to build my web site so I built it myself. I built it my way. I basically had many of the keywords my largest competitors still have posted on their front page. It looked so cheap to me I made my keywords the same color as my background. Well, if you don’t know already that is considered masking and that my friends will get you penalized.

Google’s Penguin update penalizes websites that are over optimized and have to may keywords,they considered that spamming. I did some serious research to find out what Google considers a good web site.

I found out they are looking for unique content material and back links to websites that are very similar to the ones the web site is linked to and spam free. This is one of the most recent moves by Google to make sure they are actually ranking websites that are the most important to the Internet. Penguin was created to target web sites that do not meet up to Google’s current standards and published in their latest rules and guidelines.

Penguin’s update is really an aggressive SEO beast to deal with.Google’s latest action is to encourage better developed of websites without spam. Two examples are keyword packing and keyword masking. Google’s Penguin upgrade penalizes keyword stuffing greater now than in the past. Hopefully you have been spared and had enough time to remove anything that would be considered keyword stuffing and masking.

As for me I cleaned my web site up and filled it with new content. I have three keywords that has me back on Google’s front page. Traffic is coming back up, I hope to be back to normal within the next month or so.

In summing it all up the Penguin update didn’t really change anything that Google had not already deemed unacceptable. If you are really interested in building and maintaining your own web site check out what theses search engines are all looking for first.

For more information on this article you can e-mail me Thomas (Tom) Gunter to Topgunusa@aol.com  or visit my web site Billboard Brokers of America at http://www.BillboardBroker.com

Billboards of Mass Distructions

Video

Billboards That Fell Victim to Florida Hurricane Jeanne.
Jeanne was one of the most expensive and destructive hurricanes in Florida history.It sruck the Florida mailand of Florida September 26, 2004 after killing almost 3,000 people in the Carribean.

Hurricane Jeanne at landfall in Florida in the...

Hurricane Jeanne at landfall in Florida in the early morning hours of September 26 (Photo credit: Wikipedia)

Billboard Installation in Orlando. Florida

Video

Times Square Billboard Installation

LED Billboard Installation

Link

Have you ever thought about leasing a billboard space on your property? It’s a great way to generate additional cash income”

Ocala, Florida, May 11, 2012

Thomas Gunter a 46 year veteran of the outdoor adverting and today owner of Billboard Brokers of America,LLC.  announces a great way to increase the revenue stream on your real estate. Property owners may want to consider leasing billboard locations to billboard companies for the placement of highway billboards. It can be very lucrative. Here are a few tips you should know to help you get started.

When renting a billboard space on your property to a billboard company, you have several different options ranging from lump sum cash payments, to monthly payments, or combinations of both. The sign’s footprint requires an approximate 5’ x 5’ space with standard monopole steel structures so the impact to your property is very minimal and the return could be great.

The property owner normally has the option to restrict advertising displays from adult entertainment ads, alcohol or tobacco ads, or any ads that would compete with a business at the sign site location. In addition, the billboard company normally pays all Tangible Property taxes and permits associated with the sign structure.

5 things you should know about your property before you call the billboard company.

1) Visibility. Do you have a possible billboard location on your property? First you need good visibility from the highway or street where the advertising will be visible from.  A normal highway billboard location has a 4 to 5 second read from the highway for viewers. 3 to 4 second billboard reads can be used but 5 are better.  City billboard locations are more complex. You may have street viewers and slower traffic that has to be taken into consideration. Times Square is a great example with over 1,000,000 viewers a day.  Most are pedestrians.

2) Traffic Count. Does your billboard property have a good traffic count? That is going to be very important in evaluating what your future billboard location’s value is and determining its true value.   This is a very important part of the billboard evaluation equation.

3) Property Zoning.  Know what your possible billboard location’s property is zoned is before you get started. You are going to need this before you consult the billboard company along with its physical address and legal description.

4) Billboard Government Regulations. Know what your local and state laws are governing billboards for your property’s location. Call the local building and planning office, they can help.  Ask for the person in charge of the outdoor advertising planning. If your highway is a State or Federally funded Highway such as an Interstate check with your state Department of Transportation’s outdoor advertising division.

5) Billboard Separation.  Each city, county and state has their own set of laws governing the distance between each off-site billboard location. Off site billboards are billboards that advertise business in a location other than the location where the property where the proposed billboard is to be located.

Web resources:

About:  Billboard Brokers of America, LLC

http://www.billboardbroker.com

About Billboard Investing and Property Development

http://www.billboards101.com

Billboard construction:                                                  Video

http://www.youtube.com/watch?v=gAOituSTvY0

How to Maximize Your Real Estates Income

 

Have you ever thought about leasing a billboard space on your property? It’s a great way to generate additional cash income”

 

Thomas Gunter a 46 year veteran of the outdoor adverting and today owner of Billboard Brokers of America, LLC, announces a great way to increase the revenue stream on your real estate. Property owners may want to consider leasing billboard locations to billboard companies for the placement of highway billboards. It can be very lucrative. Here are a few tips you should know to help you get started.
When renting a billboard space on your property to a billboard company, you have several different options ranging from lump sum cash payments, to monthly payments, or combinations of both. The sign’s footprint requires an approximate 5’ x 5’ space with standard monopole steel structures so the impact to your property is very minimal and the return could be great.

The property owner normally has the option to restrict advertising displays from adult entertainment ads, alcohol or tobacco ads, or any ads that would compete with a business at the sign site location. In addition, the billboard company normally pays all Tangible Property taxes and permits associated with the sign structure.

5 things you should know about your property before you call the billboard company.

1) Visibility. Do you have a possible billboard location on your property? First you need good visibility from the highway or street where the advertising will be visible from.  A normal highway billboard location has a 4 to 5 second read from the highway for viewers. 3 to 4 second billboard reads can be used but 5 are better.  City billboard locations are more complex. You may have street viewers and slower traffic that has to be taken into consideration. Times Square is a great example with over 1,000,000 viewers a day.  Most are pedestrians.

2) Traffic Count. Does your billboard property have a good traffic count? That is going to be very important in evaluating what your future billboard location’s value is and determining its true value.   This is a very important part of the billboard evaluation equation.
3) Property Zoning.  Know what your possible billboard location’s property is zoned is before you get started. You are going to need this before you consult the billboard company along with its physical address and legal description.
4) Billboard Government Regulations. Know what your local and state laws are governing billboards for your property’s location. Call the local building and planning office, they can help.  Ask for the person in charge of the outdoor advertising planning. If your highway is a State or Federally funded Highway such as an Interstate check with your state Department of Transportation’s outdoor advertising division.

5) Billboard Separation.  Each city, county and state has their own set of laws governing the distance between each off-site billboard location. Off site billboards are billboards that advertise business in a location other than the location where the property where the proposed billboard is to be located.


 Web resources:

About:  Billboard Brokers of America, LLC.

About Billboard Investing and Property Development

Billboard construction:                                                  Video